Whether you’re a thrill seeker or the thought of an auction has you quivering, you need to hear why auctions are the preferred option for many property owners in New Zealand.

Here are some of the benefits of listing your property to be sold by auction:

  • You set the terms and conditions of sale.
  • The property only needs to be opened for buyer viewing at times that suit you best, so the auction process is regarded as the least disruptive method of selling.
  • You and your Sales Consultant will decide how long your property is on the market before the auction date. This often leads to your property being on the market for a shorter time.
  • An intensive, high profile auction marketing programme puts a spotlight on your property.
  • Marketing with no price attracts interested, cash-in-hand buyers. These buyers are focused on the maximum price they’ll pay, not how low their offer should be. This is the reason properties sold through auction are to a higher sales rates.
  • Auctions create a sense of urgency, bringing buyers to a point of decision. Combined with the excitement of the big day and buyers’ natural competition, this helps establish the highest possible price on the day.


At Cooper & Co we guarantee to deliver a professionally executed auction process for our valued clients! We are consistently achieving higher clearance rates than our competitors, so if you are looking for the best representation when selling your property then we would love the opportunity to work for you.


Harcourts Cooper & Co are proud to have some of the country’s best auctioneers working exclusively for them and their clients. All auctioneers work closely with the consultant, they will meet the client to conduct a reserve and auction day strategy meeting and having 5 auctioneers means quite simply we can give the property the time and attention it deserves.


Harcourts Cooper & Co is the only company on the North Shore running weekly information evenings explaining the Auction process to buyers. We find an informed buyer is more comfortable participating at our Auctions which means that our Auctions have a higher success rate.

Join us every Thursday at 5:30pm
Harcourts Cooper & Co Takapuna Auction Room, 128 Hurstmere Road, Takapuna 0622


Some companies take away a vendor’s legal right to bid at Auction in New Zealand. Harcourts Cooper & Co leave this choice up to their clients. Harcourts Cooper & Co have faith in their clients understanding of the Auction process as they have been made fully aware of all aspects of the process.


Whilst all companies will say they can do on site Auctions, actions speak louder than words and clearly by their actions it is not their preference! Often agencies will get lured by the attractiveness of being able to call bulk numbers of Auctions in rooms at one time and from a time management perspective it is attractive. At Harcourts Cooper & Co we are fortunate to have the resources to offer both!


Ask any of our team what their point of difference is and each one will provide you with answers ranging from area specialist, to professional negotiator, to expert marketer. Some will offer the benefit of years in the industry and a track record of success while others newer to the business will be able to demonstrate skills attained in other industries that complement the real estate sales process. All Harcourts agents are Academy trained with access to the best real estate systems available. Other agents may say they are the best, Harcourts Cooper & Co agents will show you.


Choosing to sell your home at auction can feel intimidating, but with a good auction marketing programme and a great auctioneer, it can be a smooth process that gets the best price for your property. It may seem as though a lot of the control over the price you get comes down to the auctioneer on auction day, however there is more to it than that. So how can you make sure you pick the right auction specialist for your property?

Have a look at some of the reasons our Harcourts Cooper & Co auctioneers are so successful.


Winner of the 2015 Harcourts Most Promising Auctioneer of the Year and the 2015 REINZ Auctioneer with the Most Potential 2015, Sam has quickly made a name for himself and customers are raving…


Australasian Auctioneering Champion! Andrew has proudly represented New Zealand as an auctioneer and is an integral member of the Harcourts Cooper and Co auctioneering team…


An award winning auctioneer, who defies apathy because when the bidders say no, he takes it to another level. If you are looking for an auctioneer who will leave no stone unturned…


Marshall Zhang works as a member of the successful Harcourts Cooper and Co Auction team and as the only Auctioneer with the ability to speak both English and Mandarin he provides…


For the last 7 years Jordan has been working as an auctioneer in his family business, one of Auckland’s leading inner city boutique brands specalising in selling top end real estate.


When it comes to Charity Auctions Martin Cooper and his Harcourts Cooper & Co Auctioneers are the best at entertaining, engaging and end exciting your audience to dig deep and support your cause. Its something that he and his team are extremely good at and equally as proud of.
Martin calls many charity auctions each year as he is committed to giving back to the community he lives and works in and he is also aware of the importance of helping those who need help.


To receive a free appraisal of your property, fill out the below form. We will then match you with a Harcourts Cooper & Co advisor who knows your market best. You can also discuss the sale price of your home with any of our Sales Consultant.

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