The real estate market continues to run hot here on Auckland’s North Shore. If you asked any real estate ‘expert’ they would tell you that it is a sellers’ market citing factors such as lack of supply – particularly here in Auckland where there is really not enough building going on to meet the demands – and low interest rates. This all bodes well for the seller but it is not a time to rest on your laurels.
Common sense tells us that the more people who see your property the higher your chances are of achieving the best possible price for your home. For every person who tells you that online marketing is the way to go there will be others that say that print marketing is a must. Statistics prove that in order to achieve a premium price you need to cover all bases so we encourage a mix of online and offline marketing.
Then there’s the presentation of your home when you put it on the market – here’s where you can make the most of what you have to offer. We’ll provide you with some tips to make your home look as good as it can.
And let’s not forget the importance of choosing the right agent – someone who has local knowledge, successes, experience and more importantly who you like and trust.
There’s no doubt that New Zealanders have a love of owning property.
We have one of the highest home ownership percentages in the world and housing is something that we all love talking about. It’s usually our biggest asset but it can also be our biggest stress.
Selling for the best possible price is a way to maximise our wealth and we aim to take away some of the stress while helping you make the most of your biggest asset.
Throughout your life you probably won’t be selling and buying all that often but we do it day in, day out so we know what works, what doesn’t, when it works and when it doesn’t. That’s why it is important to work with an agent who has the ability to walk you through the process and walk you into an exceptional result. They will help you out with handy hints on how to present your property to the market. They’ll ensure that as many potential buyers as possible are made aware of your property as the more who see it the higher the chance of achieving a premium sale price. Competition is healthy and that’s what a great agent can help bring to the table.
We firmly believe that a combination of online and print marketing together with presenting your home well and choosing the best agent is a failsafe way to get the best price for your home.
How do I make sure that I reach as many buyers as possible?
We encourage you to invest in a marketing campaign that ensures you get maximum exposure across a multitude of marketing areas. A recent survey showed that 73%* of those looking to buy think that print and online are both important. 38%* of buyers who think that advertising on www.realestate.co.nz is essential also think Property Press is essential.
88%** of heavy print readers agree that they often head online to find out more information as a result of reading an advertisement in a magazine or newspaper. This increases to 91%** amongst those who expect to purchase or sell a home in the next 12 months. By choosing to invest in a complete marketing campaign that covers both online and print, you are already a step ahead of those who choose one over the other. So how else can you make people aware your property is available? Signboards are a very simple way to let people in the neighbourhood know that your home is now available to be theirs. Promotions in your local, high traffic, office window are equally as effective as social media. The agent you choose should be able to advise you on any number of different ways to make your property stand out from the crowd.
* Horizon Research November 2014 survey. 2098 respondents between 11th -26th November
** Nielsen CM (Jul13 – Jun14)
What should I invest in marketing?
Most agents will have a number of options available to you but you do need to factor in the importance of online and print marketing options if you want to ensure you have reached every potential buyer. Remember that more buyers means more competition which means you achieve a premium sale price.