Deb is passionate about the property industry having worked in construction development, project management, property investment and property management; she has an unwavering commitment to revitalising the performance and reputation of the property management sector, advocating for positive change.

We had the opportunity to speak with Deb and delve into the details of her typical workday.

Q & A with Deb McKinnie of Harcourts Cooper & Co

IW: What would you do during a typical day?
DEB: The course of a day in property management can be influenced by so many factors, that it’s rare for any two days to be identical! As the GM of Property Management, my primary responsibility is to ensure that I offer comprehensive support, advice, and guidance to help the team navigate their roles in this highly demanding industry. This involves providing technical expertise on legislation, handling disputes and relationship challenges, designing and implementing processes for greater efficiency, as well as developing and managing our goals and commitment to providing world-class service.  As we have a 300+ strong sales team, a key part of my commitment to the Company’s overall success is in supplying crucial information to our sales division to enable successful transactions of the sale of rental properties.

IW: How did you get into this industry? 
DEB: From the early stages of my career, I had a strong sense of passion for the property industry. I started my journey in the Construction sector, working as a project and development manager on luxury apartment builds.  My enthusiasm for delving deeper into property led me to transition into a property investment firm looking to enhance its property management services for investors.

The world of property management is characterised by its fast-paced nature, where new challenges and opportunities arise – on a daily basis!  It’s in this high-pressure environment that I truly thrive. Property Management continually delivers the dynamic and exhilarating atmosphere that I crave!

IW: What do you enjoy most about your job?
DEB: I truly believe in the importance of the service we provide to our clients and the value of having a professional property manager – to support individuals on their journey to wealth creation. Achieving home ownership in New Zealand often requires a lifetime of dedication, and it ultimately becomes a legacy we pass on to future generations.

I have long believed that Property Management is an industry that is significantly undervalued and underrepresented.  So, I am deeply committed to elevating the standards, service, and reputation of those who tirelessly work in this field. While investing in property can yield long-term rewards, it is not without its risks. My primary goal is to minimise these risks for the clients we represent, ensuring their investments are safeguarded and their journey towards a comfortable retirement is as smooth and secure as possible.

IW: What is the most challenging part of your job?
DEB: Property Management can indeed be a challenging environment, as we frequently find ourselves delivering news that may not be well-received by those we interact with. Managing and prioritising the mental well-being of my team is of utmost importance, especially as they navigate through a continuously evolving legislative landscape.

The frustrations experienced by our investors, stemming from economic, political, and financial fluctuations, can often impact the well-being of the team. Creating a supportive culture is crucial in order to address these challenges. It is essential to recognise that, as property managers, we are often caught in the firing line merely for being the messenger of news that may be unwelcome – so managing negativity is an ongoing part of the role.

Ensuring their mental health remains a priority, allows them to navigate the demands of the role with resilience and continue to provide outstanding service in the face of (and despite) adversity.

IW: What advice would you give others that are looking to move into this industry?
DEB: If you’re considering a move into Property Management, it’s important to carefully evaluate your skill set and mental toughness. Having a high level of resilience is paramount, yet often not enough emphasis is placed on this aspect during the recruitment process. Exceptional dispute resolution skills are essential to effectively manage stakeholders and meet their expectations.

It’s worth noting that the average career expectancy of a Property Manager in New Zealand is approximately 9 months, which speaks volumes about the challenges of the role. Given this reality, it is important to seek a manager who will prioritise your well-being, growth and development.  Set clear boundaries in terms of work-life balance to prevent burnout.  This will help you decide if you might be a good candidate for the demanding nature of Property Management and increase your chances of long-term success in the field.