Culture breeds success despite lockdown for Hobsonville duo
Anna Byron and Rebecca Bennett are the dynamic duo that have been taking the Hobsonville real estate market by storm in recent months. In just over 5 months, Anna and her team have unconditionally sold over 30 properties – some of them sight unseen in lockdown Level 4.
A top 50 sales consultant with eight years of experience in the property industry before joining Harcourts Hobsonville, Anna’s career was already on a stellar trajectory. With both parents in the industry, it appears a foregone conclusion that Anna would end up in real estate, but many of Harcourts highest performing sales consultants come from seemingly unrelated backgrounds. Anna and her team are a case in point.
The ten years Anna spent in the advertising and marketing industry in New Zealand and overseas have proven to be an excellent springboard for her real estate career, while Rebecca, who originally joined as Anna’s PA in April 2019, came from a retail background in the UK. Rebecca quickly moved through the ranks to become a highly successful salesperson in her own right and hasn’t looked back since. ‘Team Byron’ has recently expanded to include Sales Associate, Jillyn Tan and PA, Gill Wills.
So, what attracted Anna and Rebecca, two highly successful sales consultants with another major brand, to Harcourts? The pair agree that the culture was huge drawcard. “As outsiders looking in, it was very evident that Harcourts Cooper & Co had a caring, familial culture – and that they had fun too!”
Anna and Rebecca also wanted to increase the size of their team, but with partners and children to consider, they needed to do it in a way that created work/life balance for themselves. “Harcourts Cooper & Co had a very structured and supportive plan to get us to our goal”, says Anna.
They say their move to Harcourts Hobsonville has exceeded their expectations. “Within a very short period of time, under Sales Manager Ryan Mitchell’s wing, we’ve doubled our team, increased our brand awareness and not only retained our one per week list/sell average but increased it significantly with no downtime during the transition!”
Rebecca says they are thriving being around like-minded sales consultants and managers who challenge and inspire them daily – and who they also enjoy socialising with. Anna has been impressed by the incredibly supportive and hands on environment at Harcourts.
“In our first week, our Sales Manager, Ryan, offered to put out our signage for us – in the rain. On another occasion, when we had a couple of hundred call backs to make after a busy weekend of open homes, he offered to help with call backs to lighten the load. That’s pretty special.”
“Anna and Rebecca work unbelievably hard,” says Ryan. “From the numerous conversations I’ve had with their absolutely delighted sellers, it’s clear that these two are at the top of their game and love what they do.”