Selling at Auction | Why Auction your Property with Cooper & Co
Auctions North Shore Local AgentsAuctions North Shore Real Estate

Selling at Auction - Why Auction Your Property

Selling by auction is the preferred option for many. This is because your property is generally on the market for a shorter time, and has the highest sales rate. An intensive, high profile auction marketing campaign attracts genuinely interested, cash-in-hand buyers. These buyers are focused on the maximum price they’ll pay, not how low their offer should be. Combined with the excitement of the big day, it’s a natural level of competition that helps establish the highest possible price on the day. We will assist you in setting the terms, conditions and auction day deadline. Also, the property needs to be only opened for buyer viewing at times that best suit you, so the auction process is regarded as the least disruptive method of selling.


  • The seller sets the terms, conditions, settlement day and deadline.
  • The auction-oriented target market puts the ‘spotlight’ on the property, adding a competitive edge that strongly favours the seller.
  • The property gains high profile marketing through Harcourt’s huge resources along with extensive use of open homes during a planned timetable that allows easy access for buyers to inspect your property.
  • The property is neither overpriced nor undersold; its value is determined by the market and individual buyers.
  • The ‘no price’ aspect will attract more genuinely interested, cash buyers.
  • It will allow sellers to plan ahead in the knowledge that a specific date has been set for the sale of their home.
  • A cash buyer means that the seller can proceed immediately with their goals.
  • A sense of urgency is created by the set time frame, bringing interested buyers to a point of decision.
  • The level of market interest will help the seller gauge the reserve price, with the real possibility of achieving a premium price.
  • The seller has the option and may decide to accept a cash offer prior to auction day.
  • Those who attend the auction will be focused on establishing the maximum price they will pay, not how little the offer should be.
  • The seller controls the terms of transaction and actively participates in the sale process.
  • A successful purchase requires a payment of a deposit on the day, usually 10% of the purchase price.
  • Harcourts powerful websites will expose your property 24 hours 7 days per week to Local, National and International customers.
  • Harcourts huge network of branches across the North Shore, Auckland and throughout New Zealand offer cutting edge technology systems, creating extra exposure for the property.
  • If the property is passed in, it will be exposed on the open market as an exclusive listing at a saleable price established from the market feedback received throughout the auction process.
  • On the top of all of this, the level of service and feedback by our sales consultant is second to none.



‘Going to auction was a great way to go, we were a little apprehensive at first however we would highly recommend the auction process to anyone considering selling.’

– Paul and Yolande

‘Thank you for the professional and exciting way you conducted the auction of the property belonging to my mother. The pre-auction meeting was informative and completely put our minds at ease. Your explanation of the process and your intended desire to keep the auction flowing was rewarded in the final sale price that you “extracted” from the buyer.’–

 – A Dobbie

‘A few days before the auction we met the auctioneer to discuss his auctioneering strategy. It was a thorough and detailed strategy and during this meeting we realised employing a good auctioneer is the single most important decision you will make when going to auction.’

– J & L Blick

‘We had a bad experience a few years ago selling our house at auction. We were hesitant to go to auction again however we had seen our sales consultant sell numerous houses in our area through the auction process. We were kept informed daily and our final price we achieved was well above our expectation.’

– J Ridley